India Post and IndiGo take handwritten Diwali greetings to 15 flights

New Delhi: India Post and IndiGo conducted the second edition of Digital Detox 2.0 across 15 flights covering 11 destinations. The campaign encouraged passengers to step away from screens and send handwritten Diwali greetings to their loved ones.

The Department of Posts, under the Ministry of Communications, organised the in-flight postcard activity in collaboration with IndiGo. The initiative followed the enthusiastic response to its first edition. This time, the campaign coincided with the festive season and brought the personal touch of handwritten messages to air travellers.

The 15 flights covered Chandigarh, Ranchi, Bagdogra, Delhi, Mumbai, Goa, Pune, Ahmedabad, Kolkata, Varanasi and Jaipur. Passengers received specially designed Digital Detox kits containing postcards and greeting cards. The kits also included DIY postcards featuring specially designed Diwali stickers.

Through the activity, passengers could write personalised festive messages instead of relying on digital greetings. Moreover, the campaign aimed to revive handwritten communication and encourage more mindful engagement with technology.

Passengers welcomed the initiative and shared their experiences. One passenger said, “Writing a postcard at 30,000 feet was a wonderful experience and something I will remember for my lifetime.” Another participant described it as their first postcard-writing experience. The activity helped them recognise the value of handwritten messages in an age of instant digital communication.

Handwritten postcards add a personal touch to Diwali

Another passenger said sending Diwali wishes through a handwritten postcard felt more personal and meaningful than a digital message. These responses reflected the campaign’s effort to bring traditional correspondence into a modern travel experience.

Through Digital Detox 2.0, India Post renewed its focus on innovative public outreach. The initiative also highlighted the lasting appeal of connecting with people through letters. By taking postcard writing aboard flights, the campaign added a personal touch to festive celebrations.