New Delhi: The Centre has strengthened the Ayush Quality Mark framework to improve quality assurance, regulatory compliance and consumer confidence in Ayush products sold through digital and offline platforms.
The Ministry of Ayush said manufacturers must comply with the Drugs and Cosmetics Act, 1940, and the Drugs Rules, 1945. They must also follow Good Manufacturing Practices and pharmacopoeia standards before obtaining manufacturing licences.
Drug Inspectors regularly collect medicine samples for testing. If laboratories find a product below prescribed standards, authorities stop its sale and begin legal action under the law.
The Ministry has also created an Ayush vertical in the Central Drugs Standard Control Organisation. Moreover, the unit conducts joint inspections with State authorities and issues WHO Certificates of Pharmaceutical Product to eligible manufacturers.
Ayush Quality Mark supports verified products
The Ayush Quality Mark initiative operates through the Ayush Export Promotion Council. It recognises products that meet quality requirements after verification of statutory approvals and recognised certifications.
The Ministry said the initiative will strengthen quality assurance and improve the global credibility of Indian Ayush products. It also aims to increase consumer confidence in certified products.
In addition, the government is implementing the Ayush Oushadhi Gunavatta Evam Uttpadan Samvardhan Yojana to improve manufacturing standards and strengthen drug testing laboratories. The scheme also supports pharmacovigilance and action against misleading advertisements.
Furthermore, the Ministry has launched the Ayush Suraksha Portal for real-time reporting of misleading advertisements and suspected adverse drug reactions. The National Pharmacovigilance Coordination Centre can also issue notices to digital intermediaries under the Information Technology Act.
The Central Consumer Protection Authority has advised e-commerce platforms to sell specified Ayurvedic, Siddha and Unani medicines only after customers upload a valid prescription from a registered practitioner.
The Ministry said it will continue promoting verified information on Ayush systems through research institutions, publications, outreach programmes and digital platforms.
