New Delhi: The Centre enforced railway advertising rules banning tobacco, alcohol and other objectionable advertisements across trains and station premises, Union Minister Ashwini Vaishnaw said.
The minister informed the Rajya Sabha that Indian Railways follows a policy-driven approach for advertisements under its non-fare revenue framework. Officials said all ads must comply with Central and State laws, and authorities act immediately against violations.
The railway advertising rules prohibit promotions of alcoholic drinks, cigarettes, bidis and other tobacco products. Authorities also barred advertisements with erotic content, as well as promotions from private insurance firms offering policies against railway accidents.
In addition, officials do not permit competitive advertisements from other transport services. They said these restrictions apply to ads displayed inside and outside train coaches and across station areas.
Indian Railways awards advertisement contracts through e-auctions on its online procurement portal. Authorities select bidders based on eligibility criteria defined under commercial earnings and non-fare revenue policies.
Railway advertising rules enforce strict screening and approvals
Officials said the railway advertising rules require prior approval for every advertising plan. Agencies must submit proposals to the concerned divisional railway authority before display.
While agencies select brands, they must ensure compliance with all legal provisions. Authorities stated that any objectionable content identified later is removed through immediate corrective action.
The railway system also uses multiple platforms for advertising. These include station circulation areas, digital display networks, and branding on trains and coaches.
Officials added that advertising revenue forms part of the railways’ sundry earnings. They said the structured policy ensures transparency, fairness, and compliance in advertisement selection.
