Hyderabad: Malaysia Airlines and Mumbai Indians launched a new cricket campaign film that recreated the excitement of the sport at 30,000 feet while promoting Malaysian Hospitality.
The campaign, titled “Cricket at 30,000 Feet”, featured Mumbai Indians players Rohit Sharma, Hardik Pandya and Trent Boult. The film followed a young fan whose routine flight turned into a memorable mid-air cricket experience.
The campaign highlighted the partnership between the airline and the IPL franchise. It also aimed to connect with Indian audiences through cricket-focused storytelling and travel experiences.
Bryan Foong, Chief Executive Officer of Airline Business at Malaysia Aviation Group, said India remained one of the airline’s most important growth markets. He stated that cricket created a strong emotional connection with millions of fans across the country.
He added that the partnership with Mumbai Indians provided a platform to strengthen customer engagement while promoting Malaysian Hospitality. According to him, the campaign also supported travel demand and improved brand visibility in India.
Cricket campaign highlights airline and fan engagement
A Mumbai Indians spokesperson said the film reflected the strong bond between the team and its supporters worldwide. The spokesperson added that featuring players aboard a Malaysia Airlines flight created a unique experience for fans.
Malaysia Airlines currently serves as the Official Global Airline Partner and Associate Sponsor of Mumbai Indians. The airline’s branding also appears on the franchise jersey during the cricket season.
Earlier, the partnership introduced several fan-focused initiatives, including a Mumbai Indians-themed A330-300 aircraft livery. The collaboration also featured in-stadium activities at Wankhede Stadium and digital campaigns during the season.
Officials stated that both brands planned to continue creating experiences for fans on the ground and during travel. They added that the partnership focused on combining sports entertainment with customer engagement.
The campaign also reflected increasing collaborations between airlines and sports franchises to strengthen brand outreach. Through this initiative, Malaysia Airlines sought to deepen its presence in the Indian market while engaging cricket audiences through creative promotions.
